Reorder Report allows you to identify problem accounts.
Distribution Report provides availability information for your consumers.
Pricing Report compares your retail price with other brands.
Promotion Report tracks trade reaction to your promotions.
Gross Margin Report pinpoints gross profitability problems.
Profit Report Including Market Expenses shows gross profit, net profit and percent profit, and reveals where expenses can be cut and where mistakes are being made.
Sales Report shows how current sales compare with past sales.
Study your own product
Features of your product
Promote your product
Study the supermarket
Who are the decision makers?
How do they want to buy your product? Direct or Distributor?
Which distributor do they prefer?
Who are their competitors?
What are some of their promotional needs?
Prepare a polished presentation using testimonials if you have them.
Is your product a specialty item?
Does it taste good?
Is it organic or all natural?
Is it competitively priced?
Develop a marketing plan.
Have samples on hand.
Should your broker or distributor represent you in supermarkets?
Sign a Confidentiality Agreement with EVERYONE you share your recipe with
Formulation, Ingredients & Nutritional Facts Statements
Weight and Measures Statements
Find a Contract Packer or Incubator/Commercial Kitchen
Minimum First Batch Quote
Purchase Liability Insurance (at least $1 million, some stores require more)
Select Packaging/Shrink Bands/Closures/Hang Tags
Purchase UPC Codes (if you plan to sell to grocery stores)
Ship Product to Warehouse/Storage Facility
Market Product to your Customers – (Directly to Consumers, Grocery Chains, Fresh Markets, Food Shows, etc)
Note: If you decide to use an Incubator/Commercial Kitchen you have additional work to do.
Detailed Process Sheet
Ingredient Traceability Sheet
Quality Check Sheet
Bottling or Packaging Instructions
Develop Traceability Sheets
FDA Form 2541a with the assistance of the Incubator or Commercial Kitchen Facilitator
The first step to transitioning from recipe to market is:
Identify if recipe is marketable-
- What is (are) the product(s)?
- What makes this product(s) different from all the other product(s) in its category?
- List at least 5 unique selling points for this product?
- Who are your targeted customers?
- Is the product versatile?
Provide entrepreneurs the basics on how to transition from recipe to market and beyond. This site is designed for new entrepreneurs just getting started and entrepreneurs whose products are not meeting the consumer needs based on their inability to position properly into the market. It will assist the entrepreneur to make his/her decision to move forward with their product. This site provides a basic knowledge with resource information to get started and/or enhance their products for the retail market or foodservice industry.
To provide entrepreneurs the elements that will enable them to identify if they have a marketable product. To further identify what components are required to make their product marketable. You will learn the importance of developing your business plan, the highlight the financial resources available for entrepreneurs and learn how to gain a competitive edge in the industry. Professional marketing strategies will be given as a guide for your success.